Intellectual property searches are invaluable tools to gather and analyze data, particularly for acquiring competitive information. IP searches help companies learn a lot about their market, their competition, and how their products or services can be successful. The data gathered during the search phase can be used to develop a precise business plan and a rational business approach against competitors. IP searches not only confers a rough estimate about the property that can be registered (such as trademarks and patents) but also provides information about the latest developments in the market. Also, companies get information about possible infringement issues that may occur in the future. Contact your patent and trademark attorney in Monroe County to learn more about IP searches. Trademark searches – a definition Trademark searches are the most common IP searches conducted in the business environment. Trademarks are very important for companies as they can unlock the doors of suc...